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Spirit of the west in the south

Custom hats & retail store in Franklin, TN

The owners of Nic & Maude posing with a horse

Shaped with Intention.

Built WITH Story.

Designed To be worn, lived in, and truly yours

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At Nic & Maude, every hat begins with raw materials and ends with something personal. We shape and build each hat the traditional millinery way, using western-weight hat bodies from top U.S. distributors and premium embellishments sourced from small makers, vintage collectors, and artisans across the country.

Whether you’re here for a fully custom design, a ready-to-customize piece, or a creative group experience, you’ll feel the care, craft, and character woven into everything we make.

WHy Nic & Maude

Our Craft, Your Story

Handcrafted from start to finish in out workshop in the Factory at Franklin

Western-weight materials sourced only from trusted U.S. distributors.

One-of-a-kind details—vintage ribbons, silk, feathers, pins, stitching, and personal burn marks.

Ready-to-customize hats available for same-day embellishment.

A welcoming, hands-on experience whether local or visiting from out of town.

Start Your Hat >

Custom hats

Your Signature Custom Hat

Custom hats start at $750.

Consultations available in person or virtually.

Pre-shaped hats available in-store, finished on the spot with your choice of trims, feathers, silk, and personal touches.

Perfect for travelers, gifting, and same-day experiences.

Designed

one detail at a time

Built

to fit you-exactly

SHAPED

from raw western-weight bodies

Start Your Custom Hat >

Today’s New Arrivals** >

The owners of Nic & Maude in western wear

GROUP Hat-making experiences

The owners of Nic & Maude checking out a customer

Corporate Teams

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Birthdays

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Creative Outings

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Bachelorette Weekends

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Small to Mid-Sized Groups

Corporate Teams | Birthdays | Creative Outings | Bachelorette Weekends | Small to Mid-Sized Groups

A memorable creative experience for teams, birthdays, celebrations, and private groups. Design hats together, choose materials, and enjoy same-day customization on select styles.

Schedule Your Group Experience >

A VISIT THAT FEELS LIKE SOMETHING SPECIAL

Steam rising from the blocks, hands shaping felt, materials spread across the workbench — an inviting space where creativity and craft come together. Leave with a hat that feels like it has a story before you even walk out the door.